What was I thinking when I accidentally clicked a little pink fish and a virtual undersea world into existence on Facebook this week? A lonely, gawping pink flipper that will singly haunt my screen for days unless I send in the clones. The renewable coin scheme is a lure, as is the chance to win a further 2,5000 “free” coins to collect a whole school of goofy fishies. Free, meaning you fill in all your data and answer some e-generated surveys. Not that applications experts can’t already use your Facebook details to get under your skin – that’s the beauty of viral marketing in this virtual space.

Take the bookshelf feature, for example, which I can’t get enough of. Amazon.com has cleverly, though not without kinks, provided the software to whet the reading appetite of thousands. You get the lowdown, you get the usual recommendations, you get to click and buy! Personally, I think content tests should be issued before people are allowed to add such outrageous numbers of books to their shelves – that might give me a better overview from which to choose and make the application platform more reliable, as I keep finding myself timing out and being encouraged to “come back in a few days”. Another kink is in the fact that different purchase options, such as the entire boxed set or the paperback version of the same book are listed individually, and that due to the US-heavy Facebook community, chiefly US titles and cover pages seem to feature. Hence Philip Pullman’s Northern Lights is entitled The Golden Compass while Harry’s Philosopher’s Stone appears as a Sorcerer’s Stone and the colours are all much more vivid than I remember them.

Hey ho, I’ve just been thrown off my bookshelf one more time than I can take. Time for a coffee, methinks and back to feeding the real fish. We recently inherited a fish tank from friends on the international move, and as the goldfish in it already hate me, I’ve a good mind to introduce a little pink friend to them!