Unless you are a fellow fan or an absolute loather, you probably won’t understand why people spend quite so much time blogging about the world’s largest coffeehouse company, and you probably don’t care… 

Well, I happen to adore the whole coffee shop ambience, the choice of outlets and knowing that coffee the way I like it will be served there. After all, since they’ve done away with the semi-manual coffee machines that once lent credibility to black apron baristas, any espresso beverage dealt by any Starbucks machine in the world must now surely taste equally good. The newer shops also print off your order on little adhesive labels, so the partners no longer have to memorize the abbreviations, freeing them up even more to serve you better and ever more quickly! I recently witnessed some barista training and was impressed at how a specially designed game makes the precise order in which a drink must be registered more fun. Thus the person on the counter develops his or her interpretation skills so that the most complicated of orders can be quickly and meaningfully translated to the colleague at the bar. Clever folk, those marketers back at the green mermaid.

So next time you are recognised by name or by the drink you order, remember, it’s part of the experience you pay for!