Premium shopping experience may be on the slow with cutbacks at Starbucks, but there is no sign of slowing in the high-end bakery business. Whether this is because bread is truly a staple good in economic reasoning, always in high demand regardless the price, or whether loyal consumers have come to rely on the same flavoursome, high quality wares at every outlet, premium service at the respectively rounded-up prices, sampling galore and generally happy smiles from the Barista-equivalent Cobbers, remains to be seen.

So far 50 franchises have risen across 3 provinces (most notably in BC where the erstwhile Australian brand was launched in 2003) with a vision to add another 35 baker’s dozens to the map. In the US, where there is currently a single store in WA, the goal is to launch 5000 bakeries – which is an average of 100 per state, or roughly one Cobs to two Starbucks.

That’s a big vision, especially considering that the coffee giant is closing ten times the number of stores that currently even carry the Cobs logo in North America. Now that could be a deal in the making: Starbucks premises sold to Cobs, along with comfy seating and an onsite espresso machine. They clearly already share a target group, why not a common cause? 
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